
We know that great research relies on great fieldwork. That's why we, at FieldFirst, are obsessive about detail. Our aim is 'right first time, every time'.
Safe in our Hands
We provide coverage across the whole of the UK. We have 20 years of experience in projects of all shapes and sizes!







Services
Product Testing
Online communities
Intercepts
Focus Groups




Workshops
Assisted Shops
Depth interviews
Biometrics
We’ve provided top-class qualitative recruitment services for many of the UK’s biggest brands for over 20 years. Our expertise allows us to meet the diverse needs of clients, moderators and respondents alike.
We meticulously examine all respondents following the initial screening, double checking crucial criteria and getting a ‘gut feel’ for genuine, articulate respondents.
We use stimulating, monetarily incentivised pre-tasks to boost engagement rates – something that’s especially important in lengthier projects.
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As researchers ourselves, we know that great qualitative outputs can only be won if the inputs are from genuine, accurately recruited respondents. Our contributions to many award-winning projects is based on our tremendous strength here.
QUALITATIVE




QUANTITATIVE
As researchers, we know numbers are only meaningful if they stem from the right questions put to the right people. Our unique empathy and understanding allows for elite data collection
Our comprehensive skill-set enables us to not only collect the data but also script surveys in-house. First-class quality-control processes, such as on-the-day spot-checking and follow-up back-checks, deliver truly dependable data. We understand this is vital given that big decisions are often made on the back of our work.
We have a strong network of fieldworkers who complete over 5,000 individual face-to-face interviewing days per year – meaning we have the coverage and experience to gain maximum insight.
The fact that our contributions were recognised by AURA’s ‘Trusted Advisor’ award in 2018 is testament to the trustworthiness of the data FieldFirst secures.
Face to Face
CAPI
Hall Tests
Online Surveys
Mystery Shopping




Viewing Facility
Our research facility, The White Rooms, is based in St Albans and offers the perfect mix of modernity and comfort. Hostesses are on hand at all times and deliver the very highest standards of service.
We have a range of rooms which, in combination, provide the perfect venue for focus groups, workshops and meetings.
Us in Numbers
12
Permanent members of the FieldFirst team
Area supervisors; giving us national coverage
17
50
Years of experience across the team
350
Trusted fieldworkers across the UK
Number of qualitative sessions held in 2017
1656
5669
Number of quantitative shifts done last year
Team

Stuart Walters
Head of Field
Stuart has been at FieldFirst for over 10 years. In this time he has tackled almost every type of project. He particularly likes coordinating long-term tracking studies where his people skills really come to the fore.

Jade McEntaggart
Fieldwork Manager
A bubbly character who runs a team of 5 fieldwork assistants, Jade has a great eye for detail and her can-do personality means even the trickiest brief gets tackled with ease.
