Teamwork a ABA FieldFirst

We know that great research relies on great fieldwork. That's why we, at FieldFirst, are obsessive about detail. Our aim is 'right first time, every time'.

Safe in our Hands

We provide coverage across the whole of the UK. We have 20 years of experience in projects of all shapes and sizes!

Teamwork a ABA FieldFirst
Teamwork a ABA FieldFirst
Teamwork a ABA FieldFirst
Teamwork a ABA FieldFirst
Teamwork a ABA FieldFirst
Teamwork a ABA FieldFirst
Teamwork a ABA FieldFirst

Fast & Friendly

We know that turnaround times for research projects are getting shorter and shorter. FieldFirst works fast and flexibly to deliver fieldwork as soon as possible.

We also know fast mustn't mean any compromise on quality.


Product Testing

Online communities


Focus Groups

Eye Tracking
Assistd Shop


Assisted Shops

Depth interviews


We’ve provided top-class qualitative recruitment services for many of the UK’s biggest brands for over 20 years. Our expertise allows us to meet the diverse needs of clients, moderators and respondents alike.


We meticulously examine all respondents following the initial screening, double checking crucial criteria and getting a ‘gut feel’ for genuine, articulate respondents.


We use stimulating, monetarily incentivised pre-tasks to boost engagement rates – something that’s especially important in lengthier projects.

As researchers ourselves, we know that great qualitative outputs can only be won if the inputs are from genuine, accurately recruited respondents. Our contributions to many award-winning projects is based on our tremendous strength here.


Focus Group
Online Community


As researchers, we know numbers are only meaningful if they stem from the right questions put to the right people. Our unique empathy and understanding allows for elite data collection


Our comprehensive skill-set enables us to not only collect the data but also script surveys in-house. First-class quality-control processes, such as on-the-day spot-checking and follow-up back-checks, deliver truly dependable data. We understand this is vital given that big decisions are often made on the back of our work.


We have a strong network of fieldworkers who complete over 5,000 individual face-to-face interviewing days per year – meaning we have the coverage and experience to gain maximum insight.


The fact that our contributions were recognised by AURA’s ‘Trusted Advisor’ award in 2018 is testament to the trustworthiness of the data FieldFirst secures.

Face to Face


Hall Tests

Online Surveys

Mystery Shopping


Nothing left to chance

Only the best

Our fieldworkers are cherry-picked to have the right skills and attitude to do a great job.

Continual training

Our in-house training coordinator develops personalised plans to ensure everyone in our network meets our high standards.

Quality assured

All participants are pre-checked to make sure they are on spec and ready for the challenge.


Viewing Facility

Our research facility, The White Rooms, is based in St Albans and offers the perfect mix of modernity and comfort. Hostesses are on hand at all times and deliver the very highest standards of service.

We have a range of rooms which, in combination, provide the perfect venue for focus groups, workshops and meetings.

Us in Numbers


Permanent members of the FieldFirst team

Area supervisors; giving us national coverage



Years of experience across the team


Trusted fieldworkers across the UK

Number of qualitative sessions held in 2017



Number of quantitative shifts done last year



Stuart Walters

Head of Field

Stuart has been at FieldFirst for over 10 years. In this time he has tackled almost every type of project. He particularly likes coordinating long-term tracking studies where his people skills really come to the fore.

Jade McEntaggart

Fieldwork Manager

A bubbly character who runs a team of 5 fieldwork assistants, Jade has a great eye for detail and her can-do personality means even the trickiest brief gets tackled with ease.

Kim Barry

Fieldwork Manager

Kim is one of the world's most practical people. No matter how complex the project, she will find a great course of action. She runs a team of 5 fieldwork assistants. 

Contact US